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NOTIFICATION SERVICES
Microsoft SQL Server Notification Services is a platform for developing and deploying applications that generate and send notifications to subscribers. The notifications generated are personalised, timely messages that can be sent to a wide range of devices, and which reflect the preferences of the subscriber.
Subscribers create subscriptions to notification applications. A subscription is an expressed interest in a specific type of event. For example, subscriptions might express the following preferences: "Notify me when my stock price reaches £30.00," or "Notify me when the strategy document my team is writing is updated."

A notification can be generated and sent to the subscriber as soon as a triggering event occurs. A notification can also be generated and sent on a predetermined schedule specified by the subscriber.

Notifications can be sent to a wide range of devices. For example, a notification can be sent to a subscriber's cellular phone, personal digital assistant (PDA), Microsoft Windows Messenger, or e-mail account. Because these devices often accompany the subscriber, notifications are ideal for sending important information.

Notification applications are valuable for many reasons, including the following:
  • they enable you to send critical information to customers, partners, and employees. The notifications can contain links to a Web site to retrieve more information or to acknowledge receipt of the information.

  • they enhance and strengthen your relationships with customers by providing more customised and timely services to them.

  • they help increase your revenue by making it easier for customers to initiate business transactions with you.

  • they help make your employees more productive by providing them with the information they need, whenever and wherever they need it.

  • they allow you to communicate with mobile subscribers over a wide variety of devices.
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